Anti-modeled after Jeff Bezo's "Amazon.Love memo," a previously unpublished notice sent to the corporation's senior staff. The Love Memo was presented as a set of ideals that show that "Amazon should be loved and not feared," it instead reads as list of arbitrary control measures. The Real Love Memo's random word generator with "is cool" as the rest of the sentence decenters Amazon's definition of what is or isn't "cool." It highlights the relentless and contradictory desires of Amazon's empire - to be the very wor(l)d and its antithesis.

💖 Click the Generate Random Words button below to create your own love memo. 💖

is cool.

The memo was released in the book, The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone in 2013.